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Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.

Reshape our future with Generative AI

Generative AI (GenAI) and other forms of Artificial intelligence (AI) are creating new opportunities to reshape the future.

    Leading sustainability

    The time for talk is over: We must move from pledges to real action.

      The future of technology

      If you don’t use technology to disrupt the market, then someone else will.

        Marketing for customer experience

        In a world of hyperconnected customers interacting with brands across multiple digital and physical touchpoints, the role of the CMO is changing.

          Latest reports from the Capgemini Research Institute

          Harnessing the value of generative AI: Top use cases across industries

          Generative AI is becoming an integral part of many people’s personal and working lives for activities traditionally thought exclusive to the human mind, such as generating content and brainstorming.

          The power of open minds: How open innovation offers benefits for all

          A whole new ball game: Why sports tech is a game changer

          Future-ready education: Empowering secondary school students with digital skills

          Low-carbon hydrogen: A path to a greener future

          Cloudification of networks

          Governments today are expected to address a wide range of complex, interconnected challenges.

          Where are organizations investing?

          2023 consumer behavior tracker for the consumer products and retail industries

          Why sustainability ambition is not translating to action

          Looking towards the future of the automotive industry

          How companies can make life better for their most important assets

          Progress in digital technologies and rapidly evolving customer demand have led to a new level of interconnectivity

          The growing urgency around climate change has placed it at the forefront of global issues.

          Sustainability is a cornerstone of today’s manufacturing operations, but are organizations doing enough?

          The journey to cloud sovereignty – Assessing cloud potential to drive transformation and build trust

          Smart factories are increasingly being utilized by industry as part of the transition toward digitization.

          Food loss or waste continues to be a major problem across the lifecycle of food.

          Conversations for Tomorrow

          This quarterly review is Capgemini’s flagship publication targeted at a global audience. In it, we showcase diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen theme. We feature a wide variety of content, including interviews, articles by guest contributors, and insights from some of the Institute’s reports.

          Within such wealth and diversity of these global industry leaders’ opinions, there is something for everyone. We warmly invite you to explore.

          Conversations for Tomorrow #7: Sustainability and Climate Tech

          The time to accelerate on sustainability initiatives was yesterday.

            Conversations for Tomorrow #5: Breathe (In)novation

            Innovation has never been more exciting, with so many technologies blossoming to transform the social and business landscapes.

              Conversations for Tomorrow #6: Nurturing the future of work

              We look at how organizations can successfully implement the transformations necessary to thrive in the future of work. We evaluate strategies such as refining and strengthening purpose, empowering talent, nurturing future skills, and instilling a trust-based culture.

                Conversations for tomorrow #4: The new face of marketing

                Marketing is changing – for good and for the better. Stakeholder expectations have been reset, and brands are expected to act responsibly, sustainably, and to provide real value to individuals as well as societies.

                  Conversations for Tomorrow #3: Intelligent industry

                  Perspectives from an array of business leaders, entrepreneurs, technologists, and academics, on how the convergence of products, software, and services heralds the next big transformation opportunity for organizations.

                    Conversations for Tomorrow #2: The future of work

                    We examine how the COVID-19 pandemic has transformed the business landscape, accelerating the digitalization process and revolutionizing the way that we work.

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