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Consumer products

Reimagine the future of consumer products in the new era of connected commerce.

Today’s consumers expect brands to offer products and experiences that meet their individual preferences and match their commitment to social responsibility, health, and sustainability – immediately.

In this landscape, brands don’t just need to understand what their consumers want, but also how to orchestrate the end-to-end supply ecosystem to meet demand through next-generation digital manufacturing capabilities and resilient, agile, and flexible fulfillment channels.

“The behaviors of today’s consumers have shifted dramatically over the past 18 months and their expectations have evolved in parallel. With many of these changes proving permanent, brands are faced with the need to evolve and reinvent, rapidly and continuously.”

Tim Bridges, Capgemini’s Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice

Redefining success

Learn how to deliver on promises to today’s customers.

    Breitling automates carbon emissions data management with the Salesforce Net Zero Cloud solution

    The luxury watchmaker partners with Capgemini and Salesforce to implement a platform that automates data management and visualization in order to better understand its carbon emissions while reducing the workload and increasing the data accuracy associated with these processes

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    Product digital twins bridge the digital and physical for L’Oréal

    In collaboration with Capgemini, L’Oréal implements the Google Cloud to establish a system whereby products are labeled with scannable QR codes that connect to digital twins describing ingredients, potential applications, and step-by-step guides for use

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    CONA Services supports Coca-Cola bottlers’ growth with SAP migration to Microsoft Azure

    Migrating to Microsoft Azure provided cost savings, better performance, and more possibilities for the future

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    Johnson & Johnson transforms its demand planning and external manufacturing processes

    Meeting customer demand more effectively

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    Barry Callebaut, G Suite and Capgemini: collaborating for success

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      Connected engagement

      Optimizing consumer choices to maximize the experience.
       
      We recognize the fundamental shift brands are facing – from a traditional one-way B2B model to a multichannel strategy that blends physical and digital, B2B and B2C, partner and owned channels.

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      Connected supply and fulfilment

      Orchestrating the end-to-end supply ecosystem.
       
      With decades of experience in business transformation and intelligent supply and fulfilment networks, we help brands fundamentally reinvent the supply chain, infusing operations with data, analytics, and AI, to orchestrate players, cut costs, improve agility, and better serve the customer.

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      Connected society

      Embedding social responsibility and environmental sustainability throughout the product lifecycle.
       
      A tremendous shift in consumer sentiment has pushed environmental concerns, sustainability, and healthy lifestyle choices into the mainstream.

      Capgemini helps brands embrace their purpose across the business and leverage their commitments to differentiate in a crowded and hyper-competitive market.

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      More client stories from across the Group

      frog

      Nestlé: Connecting with a new target by extending an existing brand

      With the creation of the FitKitchen sub-brand, we met the challenge to create a new product line within the Stouffer’s brand that has satisfying, modern, protein-forward recipes and a masculine look and feel.

      Nestlé: Connecting with a new target by extending an existing brand
      Latest Story Image
      Synapse

      Synapse collaborated with Nike and their partners to develop electromechanical architecture options for the Nike+ FuelBand

      Latest Story Image
      frog

      DIAGEO: Applying multiple prototyping methods to explore and refine new concepts

      Latest Story Image
      frog

      Coca-Cola: Launching a revolutionary new beverage fountain experience

      Unprecedented disruption – unparalleled opportunity

      Join us at NRF 2023: Retail’s Big Show

      Register now

      Research and insights

      Capgemini Research Institute

      What matters to today's consumer 2023
      Point of view

      Reinventing grocery
      Point of view

      The balancing act
      Point of view

      Direct-to-Consumer (DTC) opportunities are closer than they appear
      Capgemini Research Institute

      Conversations for tomorrow #1: A sustainable future
      Point of view

      A new way to serve: The next big opportunity for FMCG and retail
      More research and insights

      Meet our experts

      Tim Bridges

      Global Head of Consumer Products & Retail
      Tim Bridges leads Capgemini’s Global Sectors and the Consumer Products, Retail, Distribution (CPRD) global sector practice, a portfolio that includes major global retail, fashion, restaurant, consumer products, transportation, and distribution brands such as McDonald’s, Coca-Cola, Meijer, Office Depot, Domino’s, and Unilever.

        Partners

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        AWS

        Google Cloud

        Microsoft

        Salesforce

        SAP

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